There they go again!

Mother Nature Network has joined the “top 10 list” phenom with 10 people to follow on Twitter who are working to save the world. For some reason (one never knows the logic) they put me at the top of this list—which includes such worthies as Al Gore, Bill McKibben, Marc Gunther, Summer Rayne Oakes, Danielle Brigada, Adam Werbach, Kate Sheppard, The SOAP Group, David Quilty.

But I’m not completely happy about it. Here’s what I posted to MNN’s comments:

Thanks. I’m honored to be in such august company.

But to be clear: I’m not working to save the world. I don’t believe in saving the world. The world doesn’t need saving. This ball of rock will continue hurtling through space at 18,000 miles a hour, and the thin film of life that coats it will eventually recover from any perturbation that we throw at it.

The human experiment, however, this thing we call civilization, and all we hold dear (including what indigenous cultures call “all our relations”), well that’s another story. I am working to save that—or more accurately, to help it [continue to] evolve.

My focus: to re-invent the economy of this planet, in one generation.

My “north star” (thank you Bucky Fuller): “a world that works for 100% of humanity, in the shortest possible time, through spontaneous cooperation, without ecological offense, or the disadvantage of anyone.”

The question at the heart of all my work: “Life in service of business? Or business in service of life?

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