Carl Frankel’s quoted me in The Economic Storm’s Silver Lining over on The Matter Network.
Despite the fear and uncertainty associated with the financial meltdown, I said,
…this is not the time for corporations to cut back
on their sustainability initiatives.
What he didn’t capture (sometimes I talk kind of fast) is that It’s a time to protect operating margins by investing in efficiency and streamlining operations (for the best ROI you’ll find anywhere, by the way), to build brand by reinventing how you deliver value, and to rethinking how best to futureproof your company against what Peter Schwartz calls the inevitable surprises that I will assure you still lie ahead.