I presented the opening keynote recently at the Communitelligence conference, Communicating Sustainability 2010: Integrating Social Responsibility Into Your Organization’s DNA, held at Applied Materials HQ in Santa Clara, California.
Why the “mysteriously elusive sustainability business case”? Because it’s not that hard to find (if you know where to look), and yet most companies have a hard time finding it. (Perhaps because they don’t believe they can find it?)
In this excerpt I talk about the business case and opportunity for aggressive sustainability programs. And I ask: what if we approached this issue with true urgency? How innovative would we be? What worlds could we speak into being?

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