Winning the Oil Endgame

Winning the Oil Endgame, a new report from Rocky Mountain Institute, is the first roadmap of the oil solutionĂ–one led by business for profit, not dictated by government for reasons of ideology. This roadmap is independent, peer-reviewed, written for business and...

What is it about ‘zero waste’?

There’s a new ‘New Bottom Line’ article posted at Natural Logic’s web site, musing about the business imperatives of ‘zero waste’ strategies. Here’s the good news: The technical challenges of sustainability are relatively...

Even the Fools see green in green

[The Motley Fool]: It’s Easy Being Green. Companies can profit, not sacrifice, when protecting the environment. With these kinds of results, it’s hard to argue for any buildings that aren’t environmentally friendly. I guess if Motley Fool gets it,...

Footprints and profits

I finally tracked down the source, and direct quote, of this striking statement that I’ve been approximately quoting from Dupont CFO Gary Pfeiffer:  During the decade of the 1990s, we improved our environmental footprint by about 60 percent and shareholder...