Gil Friend’s Blog

[I fully intended my recent posting, 5 things I've learned in 8 weeks of sustainability conferences, to be provocative. (No surprise there. You may have noticed that I'm inclined to challenge familiar thinking and push the boundaries of what's possible, profitable and...

I've received a number of responses to yesterdays's post, 5 things I've learned in 8 weeks of sustainability conferences, ranging from incredulous to disagreeing, about some challenging statements I made comparing fossil fuel profits with subsidies, and clean energy...

For most of the past eight weeks, I've been on the road at sustainability conferences*: New Metrics, Sustainability Applied, a private company briefing, Cities Alive, Net Impact, the SRI Conference, CleanTech Future. Keynoting some, moderating some, occasionally a...

1) If you're wrapping up your Q4 planning and budgeting season, this is a perfect time to invite Natural Logic's support for getting your sustainability initiatives designed, elevated and approved. This could include Rapid Diagnoses of your current commitments, risks...

There they go again! Mother Nature Network has joined the "top 10 list" phenom with 10 people to follow on Twitter who are working to save the world. For some reason (one never knows the logic) they put me at the top of this list—which includes such worthies as Al...

We interrupt our regularly scheduled programming for this week (which was going to be a rant on why "scale"—as in "will it scale?"—is not all it's cracked up to be, why it's part of the problem, and what to do about it), to bring you early reviews of two books that...

It's amazing what you can get away with when you call something a pilot. Bob Willard

[Here, slightly edited for clarity, are my opening remarks at the New Metrics for Sustainable Business conference produced by Sustainable Brands last week at University of Pennsylvania.] As you probably know, Natural Logic is a strategy firm, advising companies on...

Some people say "what gets measured gets managed." I disagree. What gets measured CAN get managed. But here's what's true: what's not measured can't get managed. And for all the obsessively measurement-focused culture we live in, critical measures are left off the...