Gil Friend’s Blog

Here's the lie: Green Business Lie #17: Of course this upholstery is "all-natural." Look - it's got a floral pattern! Here's the truth -- excerpted from The Truth About Green Business: TRUTH 17: Creating strong ecolabels Eco-friendly. Green. Organic. Made with organic...

Here's the lie: Green Business Lie #30: I can't ask my suppliers to sign a code of conduct. They'll all laugh at me. Here's the truth -- excerpted from The Truth About Green Business: TRUTH 30: Supply chain management and partnerships Partnerships are a powerful way...

Here's the lie: Green Business Lie #21: Companies to consumers -- "No backsies!" Here's the truth -- excerpted from The Truth About Green Business: TRUTH 21: Product Take Back How many printer cartridges do you use a year? Where do they go when they’re empty?...

Here's the lie: Green Business Lie #11: We always try to reduce waste, but we'll never eliminate it. Here's the truth -- excerpted from The Truth About Green Business TRUTH 11: Waste? Not! What's your acceptable level of "waste"? And why? DuPont found it easier to go...

Here's the lie: Green Business Lie #49: CFO: I'm focused on money. We've got other people on the environmental thing. Here's the truth -- excerpted from The Truth About Green Business TRUTH 49: Fiduciary Duty Just as you need balanced books, you need a clear record of...

I took part in a panel dsicussion a few weeks ago on "CSR in a Recession: Doing Well By Doing Good in Not-So-Good Times". (Here's the video). Produced by Pat Reilly and crew at The Good Business Network, the panel included: Nick Aster, Founder, Triple Pundit Joel...

Here's the lie: Green Business Lie #6: Profit, Climate, or Market Share: pick two. Here's the truth -- excerpted from The Truth About Green Business TRUTH 6: Profit and purpose “It’s not a fleeting fad,” says Natural Logic senior associate Christine Arena, author of...

The Eco-Dentistry Association™ - a Natural Logic client - announced its international launch today. The association, an international association of dental professionals, was launched today by the creators of the country's first green dental office to give colleagues...

Here's the lie: Now that we use recycled paper, we're thought leaders in green. Here's the truth -- excerpted from The Truth About Green Business TRUTH 7: How green is good enough? Courageous companies set aggressive and public goals that demand both technical...