Green Business Lie #30: I can’t ask my suppliers to sign a code of conduct. They’ll all laugh at me.

by Gil Friend | May 21, 2009 | Uncategorized

Here’s the lie: Green Business Lie #30: I can’t ask my suppliers to sign a code of conduct. They’ll all laugh at me. Here’s the truth — excerpted from The Truth About Green Business: TRUTH 30: Supply chain management and partnerships...

Green Business Lie #21: Companies to consumers — “No backsies!”

by Gil Friend | May 20, 2009 | Uncategorized

Here’s the lie: Green Business Lie #21: Companies to consumers — “No backsies!” Here’s the truth — excerpted from The Truth About Green Business: TRUTH 21: Product Take Back How many printer cartridges do you use a year? Where do...

Green Business Lie #11: We always try to reduce waste, but we’ll never eliminate it.

by Gil Friend | May 19, 2009 | Uncategorized

Here’s the lie: Green Business Lie #11: We always try to reduce waste, but we’ll never eliminate it. Here’s the truth — excerpted from The Truth About Green Business TRUTH 11: Waste? Not! What’s your acceptable level of...

Green Business Lie #49: CFO: “I’m focused on money. We’ve got other people on the environmental thing.”

by Gil Friend | May 18, 2009 | Uncategorized

Here’s the lie: Green Business Lie #49: CFO: I’m focused on money. We’ve got other people on the environmental thing. Here’s the truth — excerpted from The Truth About Green Business TRUTH 49: Fiduciary Duty Just as you need balanced...

“CSR in a €œRecession” Salon: Cause for Optimism?

by Gil Friend | May 15, 2009 | Uncategorized

I took part in a panel dsicussion a few weeks ago on “CSR in a Recession: Doing Well By Doing Good in Not-So-Good Times”. (Here’s the video). Produced by Pat Reilly and crew at The Good Business Network, the panel included: Nick Aster, Founder,...

Green Business Lie #6: Profit, Climate, or Market Share: pick two

by Gil Friend | May 15, 2009 | Uncategorized

Here’s the lie: Green Business Lie #6: Profit, Climate, or Market Share: pick two. Here’s the truth — excerpted from The Truth About Green Business TRUTH 6: Profit and purpose “It’s not a fleeting fad,” says Natural Logic senior associate Christine...