by Gil Friend | May 14, 2009 | Uncategorized
The Eco-Dentistry Association™ – a Natural Logic client – announced its international launch today. The association, an international association of dental professionals, was launched today by the creators of the country’s first green dental office...
by Gil Friend | May 14, 2009 | Uncategorized
Here’s the lie: Now that we use recycled paper, we’re thought leaders in green. Here’s the truth — excerpted from The Truth About Green Business TRUTH 7: How green is good enough? Courageous companies set aggressive and public goals that demand...
by Gil Friend | May 13, 2009 | Uncategorized
Here’s the lie: Best carbon strategy of 2009: do nothing, spend nothing, wait for orders. Here’s the truth — from The Truth About Green Business TRUTH 15: Reducing your carbon footprint Carbon is going to start costing you money, or making you money....
by Gil Friend | May 13, 2009 | Uncategorized
Here’s a summary overview of The Truth About Green Business Part 1: The Truth About Green Business describes what green business is, and isn’t; why it’s important; how to think about and start; the urgency and opportunity of this historic moment; and...
by Gil Friend | May 13, 2009 | Uncategorized
On May 29th, Financial Times Press will release my new book, The Truth About Green Business. With your help (see below), this little book can make a big difference — for business, the economy and the environment. The FT Press “Truth About” series is...
by Gil Friend | May 12, 2009 | Uncategorized
Today marks Natural Logic’s 10th birthday — May 12 1999 – May 12 2009! We’ve seen remarkable changes over these ten years, as “sustainability”, “green business” — and the many other evolving terms of art for this...
