Gil Friend’s Blog

Here's the lie: Green Business Lie #28: It'll take a whole new management team to make any sustainability happen here. Here's the truth -- excerpted from The Truth About Green Business: TRUTH 28: Innovation is at the Heart of Greening Don’t let fear of failure keep...

Here's the lie: Green Business Lie #33: Our new LEED Platinum building just runs itself. We don't have to do anything different and we're all green. Here's the truth -- excerpted from The Truth About Green Business: TRUTH 33: LEED standards for green buildings LEED...

Hey, we're in good company on Amazon today! (You can order one too. 😉

Here's the lie: I can't get a copy of The Truth About Green Business Here's the truth -- excerpted from The Truth About Green Business: TRUTH 0: The Truth About Green Business is available now! It's finally here! Get your copy today! The Truth About Green Business, by...

Here's the lie: Green Business Lie #20: You can recycle the box they come in, so let's call these "EcoTwinkies." Here's the truth -- excerpted from The Truth About Green Business: TRUTH 20: What Makes a Product Green? Some companies still make “green” product claims,...

Paul Polak, Tackling Global Poverty His Own Way : NPR Polak was interviewed on Fresh Air April 2008. First, the NPR intro, then an excerpt from his book, Out of Poverty: What Works When Traditional Approaches Fail: Paul Polak, founder of the nonprofit International...

Here's the lie: Green Business Lie #45: Global warming won't affect us (even if there is such a thing), so who needs "green"? Here's the truth -- excerpted from The Truth About Green Business: TRUTH 45: Profit, value, and risk Swiss Re and Munich Re, the world's...

Here's the lie: Green Business Lie #34: We'd love a green building, but we just can't afford one. Here's the truth -- excerpted from The Truth About Green Business: TRUTH 34: The Cost of Green Building Despite the common perception that green building costs more,...

Thank you Ed Gurowitz for this: Barry Schwartz on our loss of wisdom | Video on TED.com Ed says: If you have any interest in (a) why things aren't working and (b) how to have them work, this talk will be a great investment of 20 minutes. It's one of the best things...